Your website architect.
Custom websites for small businesses in Georgia and the Southeast. Start with Foundation, step up to Framework when the site needs more structure, and add Care after launch when the website is worth maintaining deliberately.
- Foundation starts with a free demo
- No retainer required
- A person answers, not a queue
Your website launched. Then it went quiet.
The business kept moving. The site froze on launch day.. nobody watching how it shows up in search, nobody fixing what quietly broke, nobody updating what stopped being true. That's not neglect. It's what happens when nobody owns the website after the invoice.
Five reasons people stay.
Not the cheapest. Not the flashiest. Just the partner most small business owners wish they'd hired years earlier.
- Scope before scale. The build and the recurring layer stay separate. Foundation, Framework, and Custom Build are website projects; Care is what keeps the site healthy after launch. No vague bundle, no surprise retainer.
- Always a person, never a number. No ticket queue, no account manager rotating out every six months. Email PDA and a person replies; call and a person picks up.
- We tell you when to stop. Most small businesses don't need a $15,000 website, and PDA says so in the first conversation. Start with what the business needs now, add the next piece when it earns its place.
- Built for who's near you. Local search and AI-powered search are part of the foundation, not bolted on after launch, so the site is tuned from day one for the person searching two counties over.
- Honest scope, no creep. Every Care plan has a clear support window. Anything beyond it is estimated and approved first, so there is never a surprise line item on an invoice.
The packages themselves live on the packages page: Foundation from $1,000, Framework from $3,000, and Custom Build by scope, plus the Care add-on from $85/month.
Phone: (213) 245-1345 · Email: contact@panoptic360.com · Dahlonega, North Georgia
The work inside each package.
Website Builds and Website Care are the core. Brand and search work are included when they make the website stronger.
- Website Builds: Foundation is a focused one-page site. Framework is the multi-page build. Both are custom, mobile-ready, and structured for real customers from day one.
- Website Care: Care keeps a PDA-built website healthy, findable, backed up, and current after the build is complete.
- Website-Enabling Brand Support: Logo, color, type, and voice support when a website build needs a stronger visual foundation.
- Search-Ready Construction: Search readiness is built into PDA websites from the start: structure, metadata, schema, sitemap, crawlability, and answer-ready content.
Built for the trades.
Each trade gets its own page, written for how that work actually gets found and bought. Yours isn't listed? The structure is the same.. that page just hasn't been written yet.
- Excavation contractors: Decades of work, turned into findable proof.
- Deck builders: Photos that do the selling.
- Remodelers: Built for a sales cycle, not a click.
- Plumbers: Built for the phone call, not the brochure.
- HVAC contractors: For the two buyers you actually have.
- Electricians: Lead with the license.
- Disaster restoration: For the worst day someone has.
- Pest control: Sell the plan, not the panic.
While you were running the business.
Care is the layer nobody sees until something breaks. A normal month looks like this.. and lands in your inbox as one plain-English note.
- Mon 6:12 AM · Backups. Backups verified. Uptime clean all week.
- Wed 10:47 AM · Content update. Fall service hours you sent over, updated and checked on the live site.
- Thu 1:38 PM · Search Console. Coverage warning on an old URL. Redirected, resubmitted, confirmed.
- Fri 3:26 PM · Health check. A broken link on a services page, found and fixed.
- Mon 8:00 AM · Monthly note. What changed, what we watched, what is next.. in plain English.
A representative month, not a scoreboard. See what Care covers.
Three owners. Three outcomes.
"I understood how the project worked before I paid PDA a dime. After working with my fair share of agencies, I appreciate that kind of attention to detail."
Kris Addison, Owner · Addison Excavations
Fifty years of North Georgia excavation work, from pond management to PermaTrack driveways, finally findable by property owners who had never heard the name.
Read the full story →"They start small, and grow with you. They didn't build.. or bill me for things that my business didn't need yet."
Keith Walker, Owner · K&W Construction
Thirty years of deck building and home renovation in North Georgia, now visible to the homeowners looking for exactly that kind of work.
Read the full story →"We were taking rental orders by text message.. which created a logistical nightmare. PDA built us a real booking system. Now bookings come in steady, we can see weeks ahead, and deliveries land on the days we want them to."
Madison Bush, Owner · Clean Machines
Washer and dryer rentals with free delivery across North Georgia, now with a booking calendar that fills the days Madison wants filled.. steady, forecastable, and a month out.
Read the full story →Need the site to turn project proof into estimate requests?
Excavators, deck builders, remodelers, and trade businesses usually need the same digital foundation: plain service pages, local context, real project proof, and a contact path customers can use from a phone.
See your website before you pay for it.
Every Foundation build starts with a free working demo, built from a real conversation about your business. If it doesn't look like your business, that's on us to fix.. before you're asked to commit to anything.