Build with people who like talking about your business as much as you do.

Custom websites, local and AI search, CRM, and automation for small businesses in Georgia and the Southeast. Starting at $85/month. Free working demo before you pay anything.

What we do

Panoptic Digital Architecture (PDA) is a digital agency run by Eric Ferguson in Dahlonega, GA. We build websites, local and AI search optimization, CRM and operations systems, and workflow automation for 1-25 person businesses doing $100K-$3M in annual revenue.

Services start at $85/month with no long-term contracts. See plans and pricing.

Phone: (213) 245-1345 · Email: contact@panoptic360.com · Dahlonega, Georgia

Our System

How a partnership with PDA compounds. Start with a foundation and add systems as you grow.

  1. Foundation. A brand and a clean, fast, mobile-ready website, optimized for organic and generative search.
  2. Growth. Service pages, local and AI search, and a blog that compounds, so the right people find you.
  3. Operation. The website wired into the business: CRM, email, and dashboards, with leads tracked end to end.
  4. Automation. Follow-up sequences, document generation, content drafts, and internal alerts that hand owner hours back.

Three owners. Three outcomes.

Excavation & Site Development · Murrayville, GA Addison Excavations

"I understood exactly how the entire project worked before I paid Eric a dime. He walked me through every piece until it made sense. I'd never had a vendor do that."
Kris Addison, Owner · Addison Excavations

Fifty years of North Georgia excavation work, from pond management to PermaTrack driveways, finally findable by property owners who had never heard the name.

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Deck Building & Home Renovation · Cleveland, GA K&W Construction

"The thing that sold me: Eric told me I didn't need half the stuff my last agency was upselling. Saved me about $9K and built me something better."
Daniel Walker, Owner · K&W Construction

Thirty years of deck building and home renovation in North Georgia, now visible to the homeowners looking for exactly that kind of work.

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Washer & Dryer Rental · Dahlonega, GA Clean Machines

"We were taking detail jobs on text messages and losing half of them. PDA built us a real booking system. Saturdays are now booked a month out."
Madison Bush, Owner · Clean Machines

Washer and dryer rentals with free delivery across North Georgia, now with a booking system that fills the calendar without Madison having to manage a text thread.

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