Build with people who like talking about your business as much as you do.

Custom websites, local and AI search, CRM, and automation for small businesses in Georgia and the Southeast. Starting at $85/month. Free working demo before you pay anything.

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What we do

Panoptic Digital Architecture (PDA) is a digital agency run by Eric Ferguson in Dahlonega, GA. We build websites, local and AI search optimization, CRM and operations systems, and workflow automation for 1-25 person businesses doing $100K-$3M in annual revenue.

Brand Design: Logo, color, type, and the rules that hold them together.. so every touchpoint looks like the same business made it.
Web Design & Development: Custom sites built for the customer you actually have, not a generic small-business template. Fast, mobile-ready, and tuned for search.
SEO / AEO Optimization: Local SEO plus answer-engine optimization. We tune for the person Googling you and the one asking an AI who to call.
Software Unbundling: You pay every month for bloated platforms and use a sliver of what they do. We map what you actually need, then build a tool that does exactly that.. and you own it.
AI Training & Automation: We train AI on how your business actually works, then put it to work on the repetitive tasks.. so owner hours come back to your week.

Services start at $85/month with no long-term contracts. See all packages.

Phone: (213) 245-1345 · Email: contact@panoptic360.com · Dahlonega, Georgia

Our System

How a partnership with PDA compounds. Start with a foundation and add systems as you grow.

Foundation. A brand and a clean, fast, mobile-ready website, optimized for organic and generative search.
Growth. Service pages, local and AI search, and a blog that compounds, so the right people find you.
Operation. The website wired into the business: CRM, email, and dashboards, with leads tracked end to end.
Automation. Follow-up sequences, document generation, content drafts, and internal alerts that hand owner hours back.

Estimated Project Timeline

How we build a website. A mid-size website, roughly 14 weeks. Timings are indicative for one project type and include feedback rounds.

Immersion (1 week). Competitor and industry analysis, brand audit, and a first-pass sitemap before kickoff.
Kick Off Meeting (3 hours). A workshop with your key people and the PDA team to align on goals, functionality, and structure.
Structure / UX (2 weeks). The whole site wireframed as a clickable prototype with the content organised to flow.
Design / UI (3 weeks). Bespoke page templates or a component system, in mobile and desktop, prototyped with micro-interactions.
Development (4 weeks). A functional specification, then front and back-end build with the right technology and integrations.
QA & Launch (2 weeks). Browser and device testing, technical SEO, migration to live, and a 30-day fix guarantee.