Build with people who like talking about your business as much as you do.
Custom websites, local and AI search, CRM, and automation for small businesses in Georgia and the Southeast. Starting at $85/month. Free working demo before you pay anything.
What we do
Panoptic Digital Architecture (PDA) is a digital agency run by Eric Ferguson in Dahlonega, GA. We build websites, local and AI search optimization, CRM and operations systems, and workflow automation for 1-25 person businesses doing $100K-$3M in annual revenue.
- Brand Design: Logo, color, type, and the rules that hold them together.. so every touchpoint looks like the same business made it.
- Web Design & Development: Custom sites built for the customer you actually have, not a generic small-business template. Fast, mobile-ready, and tuned for search from day one.
- SEO / AEO Optimization: Local SEO built for the business serving customers within 30 miles, plus answer-engine optimization for the growing share of people who ask AI instead of Google.
- Software Unbundling: Most small businesses pay for four to eight platforms and use a fraction of each. We audit what you actually need, then build something that does exactly that.. and you own it.
- AI Training & Automation: We train AI on how your business actually works, then put it to work on the repetitive tasks that shouldn't need a human touch.. so owner hours come back to your week.
Services start at $85/month with no long-term contracts. See plans and pricing.
Phone: (213) 245-1345 · Email: contact@panoptic360.com · Dahlonega, Georgia
Our System
How a partnership with PDA compounds. Start with a foundation and add systems as you grow.
- Foundation. A brand and a clean, fast, mobile-ready website, optimized for organic and generative search.
- Growth. Service pages, local and AI search, and a blog that compounds, so the right people find you.
- Operation. The website wired into the business: CRM, email, and dashboards, with leads tracked end to end.
- Automation. Follow-up sequences, document generation, content drafts, and internal alerts that hand owner hours back.
Three owners. Three outcomes.
"I understood exactly how the entire project worked before I paid Eric a dime. He walked me through every piece until it made sense. I'd never had a vendor do that."
Kris Addison, Owner · Addison Excavations
Fifty years of North Georgia excavation work, from pond management to PermaTrack driveways, finally findable by property owners who had never heard the name.
Read the full story →"The thing that sold me: Eric told me I didn't need half the stuff my last agency was upselling. Saved me about $9K and built me something better."
Daniel Walker, Owner · K&W Construction
Thirty years of deck building and home renovation in North Georgia, now visible to the homeowners looking for exactly that kind of work.
Read the full story →"We were taking detail jobs on text messages and losing half of them. PDA built us a real booking system. Saturdays are now booked a month out."
Madison Bush, Owner · Clean Machines
Washer and dryer rentals with free delivery across North Georgia, now with a booking system that fills the calendar without Madison having to manage a text thread.
Read the full story →