What a website costs.
The honest answer is "it depends on scope" — and this page explains what scope actually means, why PDA quotes every build instead of publishing package prices, and how the $250 scoping session gets you a real number.
Why there is no price list on this site.
A published package price has to guess at your situation before anyone has heard it. Priced high, it scares off a business that needed half the scope. Priced low, it sets up a bait-and-switch where the real quote arrives later. PDA's answer is to price the structure, not a sticker: Foundation for a focused one-page build, Framework for a multi-page site, Custom Build for the projects that need integrations, and Care as an optional monthly add-on. Each is quoted by scope, and the quote comes after a scoping session, not before.
What actually drives the cost
- Pages and structure. A single focused page costs less than a site with dedicated pages for every service, location, and proof point. Structure is the biggest single driver.
- Functionality. A site that reads well is one thing. A site that books appointments, takes orders, syncs a CRM, or attributes leads is a different build.
- Content and proof. A business that already has photos, reviews, and clear service descriptions starts ahead. One that needs its offer shaped from scratch takes more work.
- Search-ready construction. Titles, metadata, schema, sitemap, internal linking, and answer-ready copy are part of the build, not an add-on. They still take real hours.
- Care after launch. Optional, monthly, and separate from the build: hosting, backups, updates, health checks, and Search Console review.
How the $250 scoping session works
One hour on your business and how your customers find you. Within 48 hours you get a written plan: what the site needs, what it does not need, and a real quote broken out by scope. The $250 is credited in full toward a build that starts within 60 days. If you walk away, you keep the plan.
It exists because the alternative — a sales call that ends in a range wide enough to mean nothing — wastes your time and ours. An hour is enough to tell you what your website should cost and why.
Ready when you are: book the scoping session, or start with Find Your Fit if you are still between packages.
Common questions
- How much does a small-business website cost?
- It depends on scope: how many pages, how much structure, what has to integrate, and who writes the content. PDA does not publish package prices because quoting a flat number before understanding the business is how websites get over- and under-sold. Every build is quoted by scope after a scoping session.
- What is the $250 scoping session?
- A one-hour working session about the business and how its customers find it. Within 48 hours you get a written plan: what the site needs, what it does not, and a real quote. The $250 is credited in full toward a build that starts within 60 days.
- What drives the price of a website up or down?
- Page count and structure, custom functionality like booking or integrations, how much proof and content already exists, and whether the site needs search-ready construction from day one. A one-page build costs less than a multi-page site with dedicated service and location pages.
- Are there ongoing costs after the build?
- Only if you want them. Care is an optional monthly add-on covering hosting, backups, updates, health checks, and Search Console review. The build itself is a one-time scope, not a retainer.
Get a real number, not a range.
The scoping session is one hour and $250, credited to the build. You get a written plan within 48 hours either way.