Build the site you need.
Care for it after launch.
Foundation is the focused one-page build. Framework is the multi-page build. Custom Build wires the site into the wider operation. Care is the add-on that keeps any of them healthy after launch.
Start with the right website.
Three website builds, and one add-on that attaches to any of them. Each build starts where the last one stops, so nothing is paid for before it earns its place.
- Foundation (from $1,000). A focused custom website for the business that needs to look credible, explain the offer clearly, and make contact easy without overbuilding.
- Framework (from $3,000). A multi-page custom website for businesses that need more structure: service pages, stronger conversion paths, and a site architecture built around how customers search.
- Custom Build (by scope). An advanced build for businesses whose website is one part of a wider operation: unlimited pages, connected email and CRM, and attribution that shows where the work actually comes from.
Care (from $85/month) is an add-on, not a fourth build. The ongoing layer after launch. Care keeps the website healthy, findable, backed up, and current without turning PDA into a generic SEO retainer.
Choose the right website for you.
Foundation, Framework, and Custom Build are website builds. Care is an add-on you can attach to any of them.
Foundation
One-page build
A focused custom website for the business that needs to look credible, explain the offer clearly, and make contact easy without overbuilding.
From $1,000 one-page build
Starting price · fixed scope · free working demo first · optional Care after launch
Best for
Owners who need a serious web presence without a sprawling site. New launches, solo operators, and small local service businesses with one clear offer.
What's included
- One-page responsive website
- Custom design, not a template
- Hero, services overview, about, proof, and contact sections
- Contact form with email notification
- Mobile-first build and launch QA
- Search-ready page structure from day one
- Title tags, meta descriptions, schema, and sitemap
- Basic Google Business Profile review
- Launch coordination and clean handoff
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Dedicated service pages
- Blog or recurring content publishing
- Ongoing website maintenance
- Standalone SEO retainers
- CRM, automation, or custom software builds
Framework
Multi-page build
A multi-page custom website for businesses that need more structure: service pages, stronger conversion paths, and a site architecture built around how customers search.
From $3,000 multi-page build
Starting price · quoted by sitemap and complexity · optional Care after launch
Best for
Established service businesses with multiple offers, locations, audiences, or proof points that need room to breathe beyond a single page.
What's included
- Everything in Foundation
- Multi-page sitemap and page strategy
- Custom homepage plus core interior pages
- Dedicated service or location pages
- Conversion-focused copy structure
- Search-ready internal linking and URL architecture
- Schema, sitemap, redirects, and indexability checks
- Google Analytics and Search Console setup
- Launch QA across desktop, tablet, and mobile
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Recurring website care after the cleanup window
- Monthly blog posts or ongoing content campaigns
- Standalone SEO management retainers
- Paid advertising management
- CRM, automation, or custom software builds
Custom Build
Advanced build
An advanced build for businesses whose website is one part of a wider operation: unlimited pages, connected email and CRM, and attribution that shows where the work actually comes from.
By scope advanced build
Quoted by integration scope · optional Care after launch
Best for
Businesses running a real operation behind the website — multiple staff, a CRM, inbound lead flow — that need the site wired into how the work actually gets done.
What's included
- Everything in Framework
- Unlimited custom website pages
- Email infrastructure (Google Workspace or Microsoft 365)
- Website-to-CRM integration
- Lead source attribution
- Team training (one 90-minute session)
- Quarterly operations review
- Launch QA across desktop, tablet, and mobile
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Recurring website care after the cleanup window
- Monthly blog production or ongoing content campaigns
- Standalone SEO management retainers
- Paid advertising management
Care
Recurring support
The ongoing layer after launch. Care keeps the website healthy, findable, backed up, and current without turning PDA into a generic SEO retainer.
$85 per month
Recurring only · scoped to website health and approved updates
Best for
Businesses that already have a PDA-built website and want it maintained by the same person who understands how it was built.
What's included
- Hosting, SSL, backups, and uptime monitoring
- Website health and security review
- Content updates within the agreed monthly support window
- Crawlability and indexability checks
- Redirect and broken-link review
- Metadata, sitemap, and schema integrity checks
- Page-speed hygiene review
- Search Console issue review
- Monthly plain-English maintenance note
- Clear estimates for anything outside Care
Not included (scoped separately when needed)
- New website builds
- New page packages beyond the monthly support window
- Monthly blog production
- Standalone SEO campaigns or ranking guarantees
- CRM, automation, or custom software builds
Each layer, side by side
Use this as the boundary map. The packages are the buying paths; services are the work that sits inside them.
| Compare features | Foundation | Framework | Custom Build | Care add-on |
|---|---|---|---|---|
| Custom-designed website | one page | multi-page | unlimited pages | No |
| Search-ready construction | Yes | Yes | Yes | preserved |
| Dedicated service/location pages | No | Yes | Yes | scoped separately |
| Google Analytics + Search Console setup | basic | Yes | Yes | reviewed |
| Website-to-CRM integration | No | No | Yes | No |
| Email infrastructure (Workspace / M365) | No | No | Yes | No |
| Lead source attribution | No | No | Yes | No |
| Hosting, SSL, backups, uptime monitoring | No | No | No | Yes |
| Monthly website health review | No | No | No | Yes |
| Approved content updates | cleanup window | cleanup window | cleanup window | monthly support window |
| Standalone SEO retainer | No | No | No | No |
The work inside each package.
Website Builds and Website Care are the core. Brand support and search-ready construction are supporting passes when the website needs them.
Not sure which one fits?
Three minutes, six questions, one honest recommendation. Find Your Fit points you toward Foundation, Framework, or Care.