Build the site you need.
Care for it after launch.
Foundation is the focused one-page build. Framework is the multi-page build. Custom Build wires the site into the wider operation. Care is the add-on that keeps any of them healthy after launch.
Start with the right website.
Three website builds, and one add-on that attaches to any of them. Each build starts where the last one stops, so nothing is paid for before it earns its place.
- Foundation (by scope). A focused custom website for the business that needs to look credible, explain the offer clearly, and make contact easy without overbuilding.
- Framework (by scope). A multi-page custom website for businesses that need more structure: service pages, stronger conversion paths, and a site architecture built around how customers search.
- Custom Build (by scope). An advanced build for businesses whose website is one part of a wider operation: unlimited pages, connected email and CRM, and attribution that shows where the work actually comes from.
Care (billed monthly) is an add-on, not a fourth build. The ongoing layer after launch. Care keeps the website healthy, findable, backed up, and current without turning PDA into a generic SEO retainer.
Choose the right website for you.
Foundation, Framework, and Custom Build are website builds. Care is an add-on you can attach to any of them.
Foundation
One-page build
A focused custom website for the business that needs to look credible, explain the offer clearly, and make contact easy without overbuilding.
By scope one-page build
Quoted after a short call · fixed scope · optional Care after launch
Best for
Owners who need a serious web presence without a sprawling site. New launches, solo operators, and small local service businesses with one clear offer.
What's included
- One-page responsive website
- Custom design, not a template
- Hero, services overview, about, proof, and contact sections
- Contact form with email notification
- Mobile-first build and launch QA
- Search-ready page structure from day one
- Title tags, meta descriptions, schema, and sitemap
- Basic Google Business Profile review
- Launch coordination and clean handoff
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Dedicated service pages
- Blog or recurring content publishing
- Ongoing website maintenance
- Standalone SEO retainers
- CRM, automation, or custom software builds
Framework
Multi-page build
A multi-page custom website for businesses that need more structure: service pages, stronger conversion paths, and a site architecture built around how customers search.
By scope multi-page build
Quoted by sitemap and complexity · optional Care after launch
Best for
Established service businesses with multiple offers, locations, audiences, or proof points that need room to breathe beyond a single page.
What's included
- Everything in Foundation
- Multi-page sitemap and page strategy
- Custom homepage plus core interior pages
- Dedicated service or location pages
- Conversion-focused copy structure
- Search-ready internal linking and URL architecture
- Schema, sitemap, redirects, and indexability checks
- Google Analytics and Search Console setup
- Launch QA across desktop, tablet, and mobile
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Recurring website care after the cleanup window
- Monthly blog posts or ongoing content campaigns
- Standalone SEO management retainers
- Paid advertising management
- CRM, automation, or custom software builds
Custom Build
Advanced build
An advanced build for businesses whose website is one part of a wider operation: unlimited pages, connected email and CRM, and attribution that shows where the work actually comes from.
By scope advanced build
Quoted by integration scope · optional Care after launch
Best for
Businesses running a real operation behind the website (multiple staff, a CRM, inbound lead flow) that need the site wired into how the work actually gets done.
What's included
- Everything in Framework
- Unlimited custom website pages
- Email infrastructure (Google Workspace or Microsoft 365)
- Website-to-CRM integration
- Lead source attribution
- Team training (one 90-minute session)
- Quarterly operations review
- Launch QA across desktop, tablet, and mobile
- 30 days of post-launch cleanup
Not included (scoped separately when needed)
- Recurring website care after the cleanup window
- Monthly blog production or ongoing content campaigns
- Standalone SEO management retainers
- Paid advertising management
Care
Recurring support
The ongoing layer after launch. Care keeps the website healthy, findable, backed up, and current without turning PDA into a generic SEO retainer.
Monthly add-on
Recurring only · scoped to website health and approved updates
Best for
Businesses that already have a PDA-built website and want it maintained by the same person who understands how it was built.
What's included
- Hosting, SSL, backups, and uptime monitoring
- Website health and security review
- Content updates within the agreed monthly support window
- Crawlability and indexability checks
- Redirect and broken-link review
- Metadata, sitemap, and schema integrity checks
- Page-speed hygiene review
- Search Console issue review
- Monthly plain-English maintenance note
- Clear estimates for anything outside Care
Not included (scoped separately when needed)
- New website builds
- New page packages beyond the monthly support window
- Monthly blog production
- Standalone SEO campaigns or ranking guarantees
- CRM, automation, or custom software builds
Each layer, side by side
Use this as the boundary map. The packages are the buying paths; services are the work that sits inside them.
| Compare features | Foundation | Framework | Custom Build | Care add-on |
|---|---|---|---|---|
| Custom-designed website | one page | multi-page | unlimited pages | No |
| Search-ready construction | Yes | Yes | Yes | preserved |
| Dedicated service/location pages | No | Yes | Yes | scoped separately |
| Google Analytics + Search Console setup | basic | Yes | Yes | reviewed |
| Website-to-CRM integration | No | No | Yes | No |
| Email infrastructure (Workspace / M365) | No | No | Yes | No |
| Lead source attribution | No | No | Yes | No |
| Hosting, SSL, backups, uptime monitoring | No | No | No | Yes |
| Monthly website health review | No | No | No | Yes |
| Approved content updates | cleanup window | cleanup window | cleanup window | monthly support window |
| Standalone SEO retainer | No | No | No | No |
The launch-day AI guarantee.
If an AI assistant gets your basics wrong because of your site, we fix it free.
- We ask. On launch day, we ask ChatGPT, Claude, Perplexity, and Gemini about your business: what you do, where you work, your hours, and how to reach you.
- We ask again. Thirty days later, once search engines have caught up with the new site, we ask again. You get every answer, word for word.
- We fix it. If an assistant gets your basics wrong because of something on your site, we fix the site at no charge and ask again to confirm. If the cause is somewhere else, like an old directory listing, we show you exactly where.
Included with every Foundation, Framework, and Custom Build launch. It covers accuracy, not rankings: nobody can promise which business an assistant recommends.
The work inside each package.
Website Builds and Website Care are the core. Brand design and search-ready construction are supporting passes when the website needs them.
Questions owners actually ask.
- Do I have to add Care to a build?
- No. Every build includes 30 days of post-launch cleanup. Care is optional, and it earns its place when the website is worth maintaining deliberately after that window closes.
- What is the scoping session?
- One hour on your business, how your customers find you, and what the website needs to do. You get a written plan within 48 hours. It costs $250, and the full amount is credited toward your build if you start within 60 days.
- What is the launch-day AI guarantee?
- On launch day and again 30 days later, PDA asks ChatGPT, Claude, Perplexity, and Gemini about your business: what you do, where you work, your hours, and how to reach you. If an assistant gets those basics wrong because of something on your site, we fix the site at no charge. It covers accuracy, not rankings.
- Can I start with Foundation and move to Framework later?
- Yes. Each build starts where the last one stops, so work you paid for early is not thrown away later. Foundation grows into Framework when the site earns more structure.
- What does Care actually do each month?
- Care covers hosting, SSL, backups, and uptime monitoring. Each month PDA reviews site health and security, makes approved content updates within the support window, and checks crawlability, metadata, schema, page speed, and Search Console issues. One plain-English note tells you what changed.
- Do you work with businesses outside Georgia?
- Yes. PDA is based in Dahlonega, Georgia, and works with small and mid-size businesses across Georgia and the Southeastern United States.
Not sure which one fits?
Three minutes, six questions, one honest recommendation. Find Your Fit points you toward Foundation, Framework, or Care.
Rather talk it through? A one-hour scoping session gets you a written plan within 48 hours, and the $250 is credited to your build if you start within 60 days.