Website-Enabling Brand Support.
Logo, color, type, and voice support when a website build needs a stronger visual foundation.
What we actually do
Before anyone reads your homepage, they have already made a judgment. Logo, color, type, photography style, and voice either make the business feel real or make the site work harder than it should.
PDA handles the brand layer when the website needs it: cleaning up an existing identity, choosing a tighter color and type system, creating a simple mark, or writing enough voice guidance that the site sounds consistent.
The point is not to disappear into a months-long brand exercise. The point is to give the website a stable foundation so every page feels like the same business made it.
If the business already has solid brand assets, we use them. If the assets are thin or inconsistent, we flag that before the build goes too far.
What makes us different
- Built around the website use case, not brand theater
- Keeps the identity simple enough for a small business to use
- Works from what you already have when it is good enough
- Creates only the assets the site and near-term touchpoints need
- Plain-language rules a non-designer can actually follow
What you get
- Brand asset review
- Logo cleanup or simple mark direction when needed
- Color and type system for the site
- Basic visual usage notes
- Voice and messaging direction for website copy
- Exported files needed for the website build
Common questions
- Do I need a new brand before you can build my website?
- Not always. If you have a logo, colors, and enough consistency to build from, we use what you have. If the identity is actively hurting the site, we recommend a right-sized brand cleanup.
- Is this a full brand package?
- Not as a standard public offer. This is website-enabling brand support: enough identity and voice work to make the website strong and consistent.
Estimated Project Timeline
Brand support is usually folded into the website build. When a separate cleanup is needed, it stays tight and practical.
- Asset Review (1-2 days). Look at the current logo, colors, type, photos, and voice to decide what can be kept.
- Direction (2-3 days). Choose the visual and messaging lane the website should follow.
- System Cleanup (3-5 days). Create or refine the minimum brand pieces the site needs to feel coherent.
- Website Integration (During build). Apply the brand system to the actual pages instead of handing over a PDF nobody uses.
Use this as context. Pick the package next.
If this work matters to your project, it belongs inside Foundation, Framework, or Care. Start with the package, then send Eric the scope.