Addison Excavations
Kris Addison built his business on a simple belief: do the job right, treat people fairly, and let the work speak for itself. From pond management and stormwater compliance to grading and land clearing.. Addison Excavations has been keeping North Georgia's properties stable and buildable for over 50 years.
The challenge
Fifty years of word-of-mouth is a real asset, right up until the customer isn't part of that word-of-mouth network anymore. Kris had never needed a website, a review strategy, or any kind of search presence.. every job came from someone who already knew somebody who knew Addison Excavations. That works until a property owner two counties over starts typing "pond management Hall County" or "stormwater compliance North Georgia" into Google. There was no way for that search to turn up fifty years of proof the work gets done right, because none of it existed anywhere a search engine could find it.
What we built
We built Addison a Custom site that does what word-of-mouth can't do on its own: reach property owners who've never heard the name yet. The full scope of the work is front and center.. pond management, stormwater compliance, grading, land clearing.. with real photos of real jobs and plain descriptions a property owner can actually follow. Every service got its own dedicated page with the language someone actually types into Google. No jargon, no stock photography, no features the business doesn't need.
The outcome
Kris now has a site that matches the reputation behind it. When a property owner searches for stormwater compliance or land clearing in White County or Hall County, Addison Excavations shows up. New work now arrives from people who found the business on their own.. not just from people who already knew the name. Fifty years of experience, finally findable. The numbers behind that: when Kris hired us in March 2026, nothing was coming in from the web. Since the new site went live in May, it has brought in 18 estimate requests (May 15 to October 28, 2026), and Google has shown it more than 23,500 times across 798 different searches, sending 251 clicks (May 9 to October 27).
See how this applies to other contractors.
If your business sells work people need to see before they trust it, start with the contractor website path: services, location context, project proof, and a clear estimate request.
Use the story, then choose your path.
Compare Foundation, Framework, and Care next. If your scope feels between layers, Find Your Fit will point you to one starting place.