An unusual hobby: talking about your business.
Eric Ferguson has spent the better part of two decades studying how businesses grow.. and built PDA to make the digital side of that a lot simpler.
PDA is a solo digital agency based in Dahlonega, Georgia, serving small and mid-size businesses across Georgia and the Southeastern United States. Eric handles strategy, design, development, and website care himself.. no account managers, no hand-offs, no team of rotating contractors.
The public offer is intentionally focused: Foundation for one-page custom websites, Framework for multi-page custom websites, and Care for ongoing website health after launch.
What PDA builds
- Custom websites built from scratch, no templates
- Website Care for hosting, maintenance, health checks, and approved updates
- Search-ready construction for structure, metadata, schema, sitemap, crawlability, and AI-readable answers
- Website-enabling brand support when the visual system needs cleanup before the build
How we work
Every project starts with a real conversation about the business, not a brief. Most clients see a working version of their site before they pay anything. Recurring work belongs in Care and is scoped separately from the build.
More about Eric: about-eric.html
Contact: contact@panoptic360.com · (213) 245-1345 · Dahlonega, GA