What do you deliver at the end of a brand project?

You get a primary logo plus variations (horizontal, stacked, icon-only), a color system, type pairings, and a one-page brand guidelines sheet. All files arrive in every format you will actually use: SVG, PNG, PDF, and the editable source. The files are yours to keep, no subscription required.

Do I need a new brand before you can build my website?

Not always. If you have a logo you like and consistent colors, we build from what you have. If the existing identity is inconsistent or has no clear rules, we flag it before starting the site so you are not building on shaky ground.

How long does a brand project take?

Most brand projects take two to three weeks from our first call to final file delivery. One round of revisions is included. Additional rounds are available at the standard hourly rate if you need them.

Service · 01 ← All services

Brand Design.

Logo, color, type, and the rules that hold them together.. so every touchpoint looks like the same business made it.

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What we actually do

Before anyone reads a word you've written, they've already made a judgment about your business. The logo on the truck, the color on the sign, the font on the invoice.. taken together, they either say 'established, trustworthy operation' or they don't say anything at all. Most small business brands don't say anything at all.

We start with the business itself: who your best customers are, what they care about, and what makes you worth choosing over the three similar options they found in the same search. The visual system we build comes out of that conversation. It isn't decoration. It's strategy made visible.

What you get is a complete identity: a primary mark with proper variations, a color system built to work on screens and in print, type pairings that hold up at every size, and a one-page guidelines sheet plain enough that any team member can follow without calling us. Your site, your truck wrap, your business cards, your invoices.. they all look like they came from the same place, because they did.

Every file is delivered in every format you'll actually use: SVG, PNG, PDF, and the editable source. You own the files outright with no subscription or license fee attached. We hand them over, and they're yours to use however you need, forever.

What makes us different

Built from your business context, not a stock-icon search
Color and type chosen for who you're trying to reach, not what's trending in design circles
A complete system: your mark works on a truck wrap the same day it works on a phone screen
Guidelines a non-designer can follow without calling us
Files in every format you'll actually need, owned by you outright
Carries straight into your website build.. no rebuilding from scratch

What you get

Primary logo + horizontal, stacked, and icon-only variations
Color system (primary, secondary, neutrals) with hex + RGB values
Type pairings (heading + body + accent)
Brand guidelines one-pager
Core collateral: business cards + social avatars
All source files, fully owned by you

Common questions

What do you deliver at the end of a brand project?: You get a primary logo plus variations (horizontal, stacked, icon-only), a color system with exact color codes, type pairings, and a one-page brand guidelines sheet. All files arrive in every format you will actually use: SVG, PNG, PDF, and the editable source. The files are yours to keep with no subscription required.
Do I need a new brand before you can build my website?: Not always. If you have a logo you like and consistent colors, we build from what you have. If the existing identity is inconsistent or has no clear rules, we flag it before starting the site so you are not building on shaky ground.
How long does a brand project take?: Most brand projects take two to three weeks from our first call to final file delivery. One round of revisions is included. Additional rounds are available at the standard hourly rate if you need them.

Estimated Project Timeline

How we build a brand. Roughly three weeks from first call to final files. Timings include one round of revisions and assume feedback within 48 hours of each review.

Discovery & Brand Audit (2 days). Who your best customers are, what makes you worth choosing, and an honest look at your current identity next to the competitors in your market.
Direction (3 days). Two or three visual directions in type, color, and feel, so we agree on a lane before a single logo gets drawn.
Logo & Mark (1 week). The primary mark plus horizontal, stacked, and icon-only variations, drawn to work on a truck wrap the same day it works on a phone screen.
Color, Type & Collateral (3 days). The full color system for screen and print, type pairings tested at every size, and core collateral: business cards and social avatars.
Guidelines & Handoff (2 days). A one-page guidelines sheet a non-designer can follow, plus every file in every format you'll actually use: SVG, PNG, PDF, and editable source, owned by you outright.

Talk to Eric about your brand design.

Quick conversation, real recommendation. No discovery deck, no fake urgency.

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