Open any agency website and look at the case studies page. Notice who the hero of the story is.
It's the agency. Always. "We delivered." "Our team executed." "Our strategy resulted in." The client appears as a logo and a number. The agency wrote the story.
Our rule: the client is the hero, every time
We call our case studies Public Displays of Appreciation because that's what they actually are. Every one of them is a thank-you. We didn't make Tom a great excavator. We didn't make Maya a great PT. We just made sure their next customer could find them.
When you read a PDoA on our site, the story is told from the client's perspective. The numbers are theirs. The wins are theirs. We show up in the third act as the partner that helped.. not the protagonist.
It's a small content rule that we're stubborn about. And we think it's part of why our retention is what it is: people stay with you when you make it clear, in writing, that the work is theirs.