MyLTC Insurance

The challenge

Asset-backed long-term care insurance is a hard sell even for an established brand: it's a five-figure decision, the buyer is usually planning decades ahead, and nobody hands over that kind of trust to a company they've never heard of. MyLTC had no name recognition to lean on, because MyLTC didn't exist yet past a business plan. No brand, no site, no lead-tracking system, no proof to a prospect that the company was real. Every one of those had to exist before the first lead could be worked, let alone closed.

What we built

Eric ran the launch as the entire function, not a slice of it: named and designed the brand, built the site and every landing page, stood up the lead-tracking system, mapped the customer journey from a cold click to a signed policy, then worked outbound sales himself so the process got refined by the person actually running it instead of guessed at from a distance. Four months, every piece built in the order the business actually needed it, not the order that looks good on a roadmap.

The outcome

By the end of month four, MyLTC was generating over 200 leads per month. A business that didn't exist in month one was a functioning revenue machine by month four. The internal platform described in two years of meetings? Built and delivered in six weeks.