MyLTC Insurance
MyLTC Insurance launched with nothing.. no brand, no clients, no systems. In four months, Eric built everything from the ground up: brand, website, CRM, customer journey, and outbound sales engine. By end of month four, they were generating 200+ leads per month for asset-backed long-term care insurance.
The challenge
MyLTC Insurance was a new company in a specialized insurance market with high credibility requirements and a long sales cycle. They had a business concept and nothing else.. no brand, no website, no CRM, no clients, no pipeline. Breaking into asset-backed long-term care insurance from zero required building every function simultaneously.
What we built
Eric managed the launch from day one: designed the brand, built the website and landing pages, launched SEO and social media, built the CRM, designed the customer journey from first touch to close, ran all outbound sales, managed all ongoing projects, and led every team meeting. Four months, every function built in parallel.
The outcome
By the end of month four, MyLTC was generating over 200 leads per month. A business that didn't exist in month one was a functioning revenue machine by month four. The internal platform described in two years of meetings? Built and delivered in six weeks.
"PDA built us the dashboard we'd been describing in meetings for two years and that no other vendor could ever quite deliver. Took six weeks."Priya N., GM · MyLTC Insurance
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