MyLTC Insurance
MyLTC Insurance launched with nothing.. no brand, no clients, no systems. In four months, Eric built everything from the ground up: brand, website, CRM, customer journey, and outbound sales engine. By end of month four, they were generating 200+ leads per month for asset-backed long-term care insurance.
The challenge
Asset-backed long-term care insurance is a hard sell even for an established brand: it's a five-figure decision, the buyer is usually planning decades ahead, and nobody hands over that kind of trust to a company they've never heard of. MyLTC had no name recognition to lean on, because MyLTC didn't exist yet past a business plan. No brand, no site, no CRM to track a single lead, no proof to a prospect that the company was real. Every one of those had to exist before the first lead could be worked, let alone closed.
What we built
Eric ran the launch as the entire function, not a slice of it: named and designed the brand, built the site and every landing page, stood up the CRM, mapped the customer journey from a cold click to a signed policy, then worked outbound sales himself so the process got refined by the person actually running it instead of guessed at from a distance. Four months, every piece built in the order the business actually needed it, not the order that looks good on a roadmap.
The outcome
By the end of month four, MyLTC was generating over 200 leads per month. A business that didn't exist in month one was a functioning revenue machine by month four. The internal platform described in two years of meetings? Built and delivered in six weeks.
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